Our Loyalty Program is a web-based application built on the J2EE platform, which can be deployed on Microsoft Windows, Linux, or Sun Solaris servers. It provides all necessary modules to automate the essential business and technical processes for the operation and administration of a successful loyalty program.

The Loyalty program’s advance analytical and report functions allow you track, analyze, and profile your customers’ purchase and bonus point redemption transactions. With a complete and comprehensive understanding of your customers, your company can provide better services and offerings, which in turn build even stronger customer loyalty and relationships.

Marketing, Customer Support, and Membership Administration Management modules are tightly and seamlessly integrated in the Accentrix Loyalty Program. This superior platform architecture provides your company with real-time performance statistics and complete control over your campaigns, so you may re-evaluate and fine-tune your marketing strategy accordingly.

The Accentrix Loyalty Platform has proven track record of robustness in online security. Its scalable and cluster-able design allows it to be configured to accommodate your business and budget requirements. Multilingual and multi-region supports means your can easily rolled out loyalty campaign targeted to specific country and ethnic markets.

Key Features of the Accentrix Loyalty Platform are:

A. Customer Portal:

The Customer Portal is a publicly accessible Internet website that offers personalized contents to customer members. Customers who signed up for the campaign can view account information, and they can browse and redeem benefits online based on bonus points accumulated. This customer portal can also provide information on new offers and special promotions programs based on each customer’s profile.

Member Management:
The Member Management Module enables you to profile your customers by analyzing member spending and reward redemption histories and cross-referencing them with members’ information and preferences.

Reward Management:
The Reward Management module lets you add, edit, delete, and perform bookkeeping of reward items and venders. It also lets you set up special rewards to targeted members based on specific member status (e.g. Age, gender, or product preferences, etc.).

B. Administration Portal/Program Management:

The Administration Portal is the central work place for Site Administrators and Marketing Managers, where you can create new loyalty campaign programs, modify and manage on-going campaign rules and reward benefits, monitor customer bonus points and award redemption activities, and evaluate past and existing loyalty campaign performances.

Call Center Module:
Supports Call Center Operator to work on the loyalty program. The multi-tags interface enables operators to obtain up-to-date information of the customer and response to enquiry in real-time.

Fulfillment House Module:
Supports the fulfillment of redemption order in the loyalty program. It is a module designated for fulfillment house user to retrieve and update different types of redemption order.

Redemption Management:
Rewards Management is for loyalty program back office agent to maintain the rewards catalog and all product information. User will be alerted by system if inventory of any item falls below a pre-set level. This mechanism make sure procurement order is issued on time to catch up the item consumption

Promotion Management:
Promotion Management is for Marketing Executives to launch online promotion campaign on the loyalty program platform. It is a generic engine that promotion criteria and mechanic are all user-defined to personalize customer experience in different customer segments.

E-mail Management:
Content of each email in the loyalty program can be customized without any coding change. User can design the look and feel of each email to be triggered by pre-defined business rules.

Administrator Management:
Provide clear and intuitive interface for everyday user account management functionalities such as create, suspend, and delete user accounts. The role-based access right management allows fast and error-proofed account security setup.

Report Management:
It is a workplace for Management to view and export KPI Reports of the loyalty program. Various types of report are well-defined, user can generate reports by different selection criteria such as time period or markets.