Marketing Campaign Management

The Accentrix EUnice is a Marketing Campaign Management and Customer Profiling Automation System. EUnice is a pure Java based solution which is 100% J2EE and XML compliant. It consists of two major components:

1) Customer Profiling Automation (CPA)

CPA is a business intelligent engine which provides sophisticated data handling functionality to facilitate the management of customer profiles. This business logic layer is built on top of the database layer, while remaining totally separated from it. Some core features include:

• Multiple Languages Support (English, Japanese Chinese, Korean, etc.)
• Web-based Bulk Import and Export
• Real-time Lead Qualification and Rating
• Data De-duplication and Merge
• User-defined De-duplications criteria
• Bulk Lead Update and Re-qualification

This intelligent engine enables user to update and purify their customer profile in order to maintain a most up-to-date and consistent data stream.

2) Marketing Campaign Manager (MCM)

Similar to CPA, MCM is another object layer that runs on the database layer. MCM, however, is a manager to automate the launch, the processing and tracking of marketing activities which make use of the quality customer profile, the valuable outcome of CPA. Core features are:

• Mass-mailing Automation (Multi-language Template Design)
• Multiple Lead Version Tracking and Merging
• Lead Ownership Allocation and Distribution
• Sales Leads Tracking equipped with Escalation Flow
• Management Reporting with Data Analysis
• Life-cycle Management from Opportunity to Lead to Customer
• Campaign ROI Analysis
• Role-based Security with Data-level Access Control

Users now can launch their marketing campaigns anytime, anywhere, to anyone, while maintaining the traceability.

To know more about EUnice or interested in product demo, please contact sales@accentrix.com.